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Market Research - Buyer Persona
The information collected in this form is for market research only. I'd like to know the thoughts and motivations that led you to find and choose my coaching services. All responses will be kept confidential.
In what city do you live in? Work in?
If you live and work in different cities please list both.
Which is your age group?
65 or Above
What is your marital status?
Do you have any children?
What do you like to do in your free time?
Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study?
Describe your career path. How did you end up where you are today?
What is your job role? Your title?
What are your responsibilities?
What is your professional background?
How many years of experience do you have?
How do you measure success in your position?
Leads generated, revenue generated, team productivity, etc.
What is a typical workday like for you?
What skills are required to do your job?
What knowledge and tools do you use in your job?
Content Management Systems
Employee Scheduling Software
Word Processing Programs
Business Intelligence Dashboards
If Other, please list:
Who do you report to? Who reports to you?
ie: CEO, President, HR, Director
What frustrates you the most about your job?
What do you enjoy most?
Industry & Business
In which industry or industries does your company work?
Job Search Aids
If Other, please list Industry:
What is the size of your company (revenue, employees)?
What are the most common challenges in your industry?
What are the most common objections to your product or service?
What are the goals you're trying to achieve?
Why are these goals important?
What steps are you taking to achieve these goals?
What are your biggest challenges?
Collaboration & Creativity
Project Management & Disorganization
Problem Solving & Decision Making
If Other please explain:
What have you done in the past to conquer these challenges? Did it work?
If it didn't, what would you do differently next time?
What publications, blogs or social media networks do you pay attention to?
Do you belong to any social, professional or networking groups?
Do you attend any industry events, conferences or trade shows?
What information formats do you engage with the most?
How do you find information you need to do your job?
Who do you consult with and trust for advice and information?
How did you find out about Holistic Wellness Coaching?
How do you prefer to interact with vendors?
ie: email, phone, in person
Do you use the internet to research vendors or products? If yes, how do you search for information?
Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?
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